Martha Almy is a strategic creative force with 25 years of shaping culture through storytelling. From visionary collaborations to cutting-edge installations, she creates experiences that blend digital, interactive, and place-based media, pushing boundaries to transform how we engage with the world and each other.
Martha has worked with visionaries like Spike Lee and Iris Apfel, and collaborated with cultural heavyweights like Walt Disney Imagineering. She’s channeled her creative fire and strategic thinking into over fifty cultural institutions, including SFMOMA, the New York Public Library, the National Civil Rights Museum, and Destination Crenshaw. With a background in executive-level integrated production, Martha has led projects for firms like Second Story Interactive Studio, Gallagher & Associates, and Donna Lawrence Productions, working with brands like Nokia, Microsoft, Holland America Line, Coca-Cola, and IMG.
In 2022, she founded Half Sister Studio with a mission: to create experiences that make a real connection. It’s not just about the tech—it’s about using the right tools, the right team, and bringing stories to life that genuinely resonate with audiences. A recent standout? A data-sensitive, artist-driven media installation at Portland International Airport, blending cutting-edge tech and immersive storytelling to captivate audiences. The studio combines innovative design and technology with engaging content, unlocking the deeper 'why' of stories and pushing the boundaries of connection and discovery. At its core, the process is about people—community, engagement, and building relationships that stick. Martha excels at assembling teams that work with purpose, precision, and a whole lot of humor.
Passionate about creative rebellion, Martha thinks alot human connection and condition, climate change, mobitecture, the power of place, feasting as intervention, women’s rights, Earth cleanup, education and empathy. Based on the West Coast, but often East, you’ll find her daydreaming, gardening, writing, doodling, cooking, hosting, Zooming, and staying radically optimistic about the sheer awesomeness of being alive.
SELECT CLIENTS
Walt Disney Imagineering
Portland International Airport
Destination Crenshaw
SFMOMA (San Francisco Museum of Modern Art)
Microsoft
National Civil Rights Museum
The Palace Museum (Beijing)
New York Public Library
Destination Crenshaw
GLBT Museum
Armenian American Museum
City District 8 (Los Angeles)
Holland America Line
Nokia
Coca-Cola
IMG Exhibitions International
National Building Museum
Friends of the Children
Superior Court of California, LA County
MIT Sloan School of Management
St. Louis Feldman Holocaust Museum
SELECT AWARDS & PUBLICATIONS
Awards
AAM MUSE Award
Communication Arts
Communicator Awards\
DSE APEX Awards
HOW International Design Award
SEGD Global Design Awards
UX Magazine Awards
Publications
New York Times
BBC (British Broadcasting Corporation)
Wall Street Journal
Communication Arts
AdWeek
Wired
Boston Globe
EDUCATION
MFA, Directing and Film Production, New York University, Tisch School of the Arts
BFA, Painting and Art History, Maine College of Art
martha@halfsisterstudio.com
